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Google Adwords Marketing
- WHAT ARE GOOGLE ADWORDS?
- Google Adwords is the Google pay per click marketing program. It works like this - if you type in a search term like "Auckland Limo" and
click "search", two types of search results come up:
- On the left and below the search box are the organic search results that are also known
as natural or free results.
- On the right side of your browser screen, and sometimes above the organic results are the Sponsored Links.
- The results on the right side of your browser screen are the pay-per-click results from the Google Adwords program.
- Upfront Cost - None!
There are no upfront costs for Google Adwords.
An advertiser only pays Google for the times when someone actually clicks on the ad and goes
through to the advertiser's website.
- Cost per click
The higher the advertiser (you) bids on a keyword, the higher in the rankings the ad appears, and the more likely it is that
web searchers will see the ad. It's not always a matter of bidding the highest though, sometimes it's a better idea to lower
your Cost-Per-Click (CPC) and instead of being #1 for $2.90 a click, you can be #4 for only 70 cents a click. It takes some
tweaking and experimenting with different strategies but the goal is to drive as much focused and qualified traffic to your
site for the best possible value.
- Adwords = Results
We can help market your business via Google Adwords. Adwords is one of the best ways to market your site
online and it can give you immediate results. Contact us today to see how we can help your
business succeed with Google adwords.
