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Link Building - Link building is the process of getting other websites to link back to your site. This helps to build your site's "Link Popularity" score, which is quite important for search engine rangings.
- Miss Popularity
Your website's link popularity score refers to both the number and the quality of links that point to your site. Each incoming link to your website is seen by search engines as a vote from the other site, and will increase your visibility. - Google High School
Like in high school, being popular is important since most search engines use popularity as a major criteria for how your site will be ranked when a user performs a search. And as Google is the most important search engine, we pay particular attention to who Google likes to take to the dance. - All votes are not equal
Not all incoming links have the same popularity weight from the search engines point of view. Links to your site found on web pages that are popular themselves and that contain similar content are of higher value. - Google likes Yahoo and Open Directory best
Getting listed on the main search directories like Yahoo and the Open Directory Project are very important. These directories are Google's peers, and Google Rankings pay particular attention to them. - Don't penalize yourself
It's also important not to get involved in link-trading to increase the link popularity value of a group of websites. Search engines will sometimes penalize sites that are involved an obvious link-trading scheme. - Aardvark will help guide the voting
We will analyze your site's link popularity and Google PageRank score. We will come up with a linking strategy, and help get links to your website from as many other quality websites as possible. We make sure that any links you currently have from other sites are being counted at the main search engines. We also make sure that the links within your site are being counted at the search engines.
